Too often, companies spend thousands of dollars driving traffic to their website, only to lose those prospects, by failing to convert them to leads.
There are many reasons for poor conversions: bad navigation, an unclear message, poor lead management tools, lackluster CTAs, not testing your offer, ignoring your analytics and more.
In the rush to churn out the next white paper or webinar, many B2B companies don’t do their due diligence on the web traffic and programs they already have underway. Whatever the reason, the result is always the same: higher cost of customer acquisition and fewer sales.
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