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Mark Cowtan

Mark Cowtan

I am an Internet Marketing Consultant with 25 years experience in B2B marketing for technology companies in the San Francisco Bay Area. I specialize in jump-starting online marketing for Startups and SMBs to get to market quickly, and produce leads fast. I help them think big, move fast, and spend less.

Act NOW, LinkedIn landgrab wont last!

I’m talking about Showcase pages. In April 2014 LinkedIn abandoned Product pages on business accounts, in favor of Showcase pages. All the hard work you put into creating Product pages has been deleted without a trace! As for the new Showcase pages, they didn’t think it through…or maybe they did! Creating a (deliberate or accidental) scarcity …

Do you have a Case Study Strategy?

Many companies botch case studies and completely under estimate their value. Case studies are the most valuable content you can develop. Learn how to do it right. What is so great about cases studies is they can be highly leveraged on your website, in social channels, in the field, and at trade shows and events. …

Heavyweight marketing on a low budget

How can you hire a marketing heavyweight on a lightweight budget?   Stock – No!   Big Title – Maybe!   Outsourcing to expats in Latin America – Yes! What?! You’ll be surprised how many professionals just like you, have had it with the US and Europe and moved to Latin America or Asia for a more …

Don’t let Sales write toxic sales letters!

Are your sales letters alienating prospects? From time to time, I receive follow-up sales letters or voice mails, that really make me cringe. Last week, it was a threatening voice mail. “This is the LAST TIME I am going to try to reach out to you…” Today I received another toxic email example, see below. Are …

Is your website a leaky bucket?

Too often, companies spend thousands of dollars driving traffic to their website, only to lose those prospects, by failing to convert them to leads. There are many reasons for poor conversions: bad navigation, an unclear message, poor lead management tools, lackluster CTAs, not testing your offer, ignoring your analytics and more. In the rush to …

Common outsourcing pitfalls to avoid

Beware the risks of outsourcing. If you have ever outsourced marketing projects to get more stuff done, you may have run into one or more of these common problems, and had outcomes that fell short of expectations. Basically, its hard to find competent all-rounders. In fact, these are some of the many reasons I decided …