Toxic-Letters300x300

02/26/2014 Mark Cowtan

← Don’t let Sales write toxic sales letters!

Testimonials

" Mark has been a thought leader
for us, driving the creative launch
of our first market-focused
SaaS product: CarTrax"
Mark Self, CEO, Entigral Systems
" When I read the first draft, I said
Wow, he really knows our business
it was near perfect. One fast review,
and it was production ready."

Dennis Cheong, Product Manager,Xirrus
" I was amazed how fast Mark
assimilated our business and began
producing content that was right on
target, with virtually no guidance."
Rajesh Subramanium, CEO, embedUR
" Mark is a sharp, strategic
marketing thinker with flawless
execution. He was very effective
at getting us to market quickly."

Mark Gemberling, VP Sales CarTrax
" I've worked with Mark for years,
both as a colleague and as a client.
He is a messaging expert I highly
recommend for content projects."
Bart Tillmans, CMO, Trainer Communications
" I thought our organic search was
pretty good. But Mark's SEO plan
improved ranking on multiple terms,
and qualified leads rose 15%."
Stu Roberson, Owner, Store Inside
"Mark did a stellar job, within
the constraints of the project, and
delivered a finished product
above and beyond expectations!"
Bob Biddle, Channels, PowerCloud Systems
"Mark is sophisticated and smart,
and his messaging skill is profound.
He was able to elevate our company
positioning in a very short time."
Eric Chen, Founder & CTO, Relay2 Inc.
"Mark's marketing experience is
broad and deep. He is well versed
in both strategy and tactics and I've
appreciated all his insight."

Eric Camulli, VP Marketing, 7signal.

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Portfolio

See work examples from recent client projects and companies I have served over the years

See Examples

Contact Us

Let's chat about your goals

Call: 650.209.8229

Recent Tech clients and previous employers

Entigral
Consulting project
Upgraded old website and
brand identity. Helped refine
overall messaging and web
content. Also ran various
lead-gen campaigns.
WiTuners
Consulting project
Helped company redefine
product positioning and
develop a cohesive solution.
Involved product renaming
and all-new product and
top-level messaging.
CarTrax
Consulting project
Developed brand around
RFID vehicle tracking. Built
new website. Developed all
messaging and content. Set
up marketing automation
and ran email campaigns.
Fortinet
Consulting project
Produced horizontal and
vertical solutions content for
Fortinet's secure wireless LAN
solutions. Also assisted overall
message integration with
Meru product line.
7signal
Consulting project
Provided strategic and tactical
advice, launched products,
wrote white papers, blogs
and web content. Managed
social media and ran highly
successful PPC Ads.
Relay2 Inc.
Consulting project
Rebranded this Cloud
Wi-Fi company as the
leader OTT Wi-Fi Services
enablement. Revised all
web content, messaging
and slideware.
PowerCloud
Consulting project
Wrote market perspective
about Wi-Fi as a Service
for MSP/VAR channel
targeting SMB market
embedUR
Consulting project
Re-branded the company
and created all-new web copy,
collateral, blogs, sales tools.
Managed new website launch
and ran social media programs
CloudLock
Consulting project
Wrote white paper on
data classification best
practices within the
Google Drive eco-system
Extricom
Consulting project
Developed blogs, case
studies, press releases
and vertical market
solution briefs
Xirrus
Consulting project
Developed solution brief
case study and web
content for Large Public
Venues vertical
ThinkHR
VP Marketing
Rebranded the company
as leader in HR Answers.
Overhauled neglected
website. Initiated lead
generation and Social
Media programs.
Trapeze Networks
Director Marcom
Successfully branded
company as the NonStop
Wireless vendor. Owned all
digital assets. Created 95% of
all content, drove 20K+ leads
in Healthcare, Education and
Enterprise markets
.
Ecuador Beaches
Owner
Developed niche market
portal, and grew traffic
to 50K visitors in under
12 month. Monetizing it
with local advertising
Store Inside
Consulting project
Reviewed competitive
landscape and advised
on SEO and PPC strategy