With so many tools and channels to choose from, defining your marketing strategy and identifying the tactics that will work in your market, can be daunting. You cannot do everything, and nor should you. We can advise you where to spend your scarce resources for best ROI.
- Help defining and executing your marketing plan
- Help selecting marketing automation tools
- Strategic advice on viable tactics to pursue
- Performance analytics and interpretation
The foundation of good marketing is a clear message. All over the web, the trend is clear: less is more; simplicity rules; pictures beat words. We can help you refine your value proposition, and build out a credible brand presence across all your digital marketing channels.
- Elevator pitch and value proposition
- Product and corporate messaging
- Investor, analyst and corporate decks
- Corporate identity, look and feel
- Website development and maintenance
Everyone knows content is king on the Internet. But creating it, gobbles up executive thinking time, and costs money. We can help you produce compelling content, and develop your overall content strategy, so that you leverage every last shred of it.
Some websites are so slick – They draw you in and you gladly give up your name, or your money, to get something. Why isn’t your website like that? We can help you implement the latest tools and technologies to engage visitors and drive higher conversions.
- Implement Web 2.0/3.0 tools and best practices
- Keyword research, SEO / SEM implementation
- Analytics setup, benchmarking and reporting
- Hot conversion optimization techniques
- Growth hacking and guerilla marketing
Executing demand generation campaigns is complicated. It requires planning, management and analytics. With so many moving parts, small mistakes can kill conversions and trash your budget. We can design and execute effective inbound and outbound campaigns that drive a steady flow of affordable leads.
- Implement and run marketing automation
- Design integrated omni-channel campaigns
- Design nurturing campaigns using existing assets
- Implement Paid search on Google, Bing
- A/B testing to continually improve conversion rates
- Display advertising and retargeting
- Advertising in social media channels
Press and Social Media
In social media it is easy to bite off more than you can chew. We can help you bootstrap your Social Media presence and develop a practical, sustainable blog and social media plan that puts you in the game, without being a millstone around your neck. We can also help you with press activity.
- Jump-start social media presence
- Social media and blogging strategy
- Hands-on social media engagement
- Press releases, corporate communications
- Executive speeches and keynotes