We evaluate 70+ indices for your digital marketing assessment
Brand Identity
- Consistency of brand identity
- General site condition (Web 2.0/3.0)
- Unique graphics or icons
- Distinctiveness of brand
- Overall brand message
- Consistent message on social
- Social sharing on website
Value Proposition
- Is customer properly identified
- What problem is being solved
- How do you solve it differently
- How does the customer benefit
- Clear concise elevator pitch
- Who are you, who is the team
- Customer-centric voice
Product / Solution
- Clarity and completeness
- Complete ecosystem defined
- Vertical positioning
- Competitive positioning
- Portfolio, Content, Proof points
- Accessibility and usability
Industry Relevance
- Industry related articles
- Press and PR coverage
- Thought leadership WPs
- External references to you
- Accessibility and usability
Website Relevance
- Website traffic and rank
- SEO and Search rank
- Quantity of inbound links
- Quantity of Outbound links
Mobile Readiness
- Responsive design
- Mobile usability
- Mobile optimized
Web Infrastructure
- Type of hosting account
- Marketing automation
- Advanced web 2.0/3.0 tools
- Website security (SSL Cert)
- Google or other analytics
- WordPress or Custom html
- Askimet or Form Captcha
Website Integrity
- Broken links
- Website load speed
- Javascript errors
- Need to download players
- Typographic errors
- Exposed email addresses
Social Footprint
- LinkedIn Profile
- LinkedIn Updates
- LinkedIn Followers
- Linkedin Management Team
- Twitter followers
- Twitter activity level
- Facebook followers
- Facebook activity level
Blogging Power
- How many blogs per month
- Ease of Use / Navigation
- Social enablement of blog
- Social interaction on blog
Lead Generation
- Evidence of email campaigns
- Social media ad campaigns
- Paid search activity and CPC
- Cool Web 2.0/3.0 techniques
- Website offers with clear CTA
- Obvious and easy to get help
- Sales and onboarding funnels
- Affiliates and referrals
Partner Leverage
- Resources for channels
- Easy access to partners
- Big name partners
- Reseller program
Support Framework
- Support portal / knowledge base
- Support hotline ease of access
- Customer satisfaction survey
- Instant chat or 24 hr access
Authentic Social Proof
- Testimonial soundbites
- Written case studies
- Customer logos / profiles
- Video testimonials
- Reviews and review sites
Accolades and Trust
- # Awards and recency
- Credibility of awards
- Relevant trust seals
- Secure payment system
General Reputation
- Employer rep, negative comments
- Job postings, why work for you
- External references to company
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