The Problem
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If Your SaaS Product Is So Good, Why Doesn't It Sell Itself?
Reaching the right audience with the right message and getting them to subscribe, requires expertise. I help AI and SaaS startups deploy GTM strategies that drive growth.
Trusted by Innovative Companies
Our solutions have earned the trust of forward-thinking organizations across multiple industries.
A Great Product Isn't Enough.
90% of startups fail—not because of their tech. Bad marketing is to blame:
No traffic
ICP mismatch, bad targeting, lack of content, wrong channels, poor SEO, or irrelevant message.
High bounce rates
Landing page is confusing, offer not clear, missing trust factors, or friction in the funnel.
No signups
Value proposition is not compelling, mis-priced, lacks urgency, poor timing, or ambiguous value.
No paid conversions
Users missing the "aha moment", not seeing value, don't need it enough, or onboarding is broken.
High acquisition costs
Any of the reasons above, lack of systematic A/B testing, or over-reliance on paid channels.
Low retention
User is confused, not using it, "aha moment" too infrequent, or missing crucial features.
Sound Familiar? Let's Fix It.
About Mark Cowtan: The AI & SaaS GTM Expert
I've spent 30 years launching products and fixing the marketing mistakes you're about to make. As a hands-on Silicon Valley marketing executive turned consultant, I know what it takes to build brands, drive leads, and outrun the competition.
If I take you on, it is because I see massive potential in your product—and I know how to turn that into real revenue.
1
I help first-time Founders Go-to-Market the right way, without trashing your budgets.
2
My strategies don't just sound good; they remove risks and set you on the right path with a custom playbook for your exact ICP and market.
What you get from me is not more coaching—it is decisive action that drives results.
I roll up my sleeves and work alongside you, handling the 90% that makes all the difference while you focus on the critical 10% only you can do. You must be engaged and present—I can not do it without you, but nor can you, without me.
Why Work With Me?
30 Years of Wisdom
Hiring me gives you instant access to 30 years of marketing experience launching hundreds of products.
Uncensored Truth
I'm blunt. You'll get the raw, unbridled truth. You may not like it, but you can act on it.
Direct Collaboration
We'll collaborate directly on the message, strategy, and positioning, until you and customers love it.
Go to Market Strategy
You'll get a detailed GTM plan with proven frameworks to test PMF, launch, grow and scale.
Actionable Execution Plan
No guessing, no wasted budget, just a clear blueprint of what to do, to drive growth in each channel.
Performance Optimization
We'll leverage data and A/B testing to lift conversion rates, improve efficiency, and maximize ROAS.
Where Are You at, Right Now?
Don't have a plan yet
Your MVP is ready but your marketing is not, and you are losing time to market.
I will craft a detailed go-to-market strategy that puts your product in front of your ideal customer with an offer they can't resist.
Burning Cash, No Results
Your GTM isn't working, you're bleeding resources and running out of cash.
I step in, pinpoint the issues, fix the gaps, and get you back on track, so you stop wasting money and start getting results.
Have not launched yet
You have a plan, but it is untested. Should you get a second opinion? I would!
I will challenge your assumptions, find the gaps, and ensure your strategy holds up, before you blow your budget on bad tactics.
..... When I'm not advising startups how to launch product or business the
right way, I'm helping them build out the marketing funnels and workflows
that automate outreach and growth.
Let's Talk—But Only If It Makes Sense
Our first call is not a sales pitch—it is a two-way fit check.
Regardless of whether we decide to work together, you’ll walk away with:
  • Insights into what's holding you back. It is often not what you think.
  • At least two dirt cheap ways to improve your marketing without me
What Clients Say
Veloxy Marketing Strategy and Execution
Mark has done an excellent job for us from overall marketing stand point. This includes coming up with a strategy, creating website and integrating payment system.
CFO Advisory: Positioning and Market Strategy
I would strongly recommend Mark to work with on future projects. He was excellent to work with, adhered to timelines and delivered high quality work product.
Growth hacker for AI SaaS Startup
Thanks, Mark for a job well done in spite of the numerous hurdles the project presented. We are happy with the end result andd the solid backbone you provided
Marketing Strategy Advice
My first interaction with Mark was great. He made me feel confident due to his ability to deeply understand my needs to my industry right away!
SaaS Marketing Plan
Mark is and outstanding marketer. He is efficient and smart in building the overall strategy, but also has the hands on experience to execute it.
Platform launch services
Couldn't be happier than with the results we have been able to achieve with Mark's help, expertise and professionalism.
Fractional CMO for a B2B SaaS Company
Mark has been a solid marketing contributor for the last two years. His know-how and depth of his experience have really shaped our actions and approach.
Marketing Campaign Strategy
Once again we were able to count on Mark for valuable contribution, insights, and advice as we rolled out more lead gen and awareness campaigns.
Pricing Optimization - Pricing Strategy
Mark is wicked smart marketer and business consultant with a knack for solving super complex problems. I hired him to help me optimize my pricing strategy.
Marketing positioning & pricing Analysis
Mark did a stellar job on a very complex job. Very effective communicator and would highly recommend him for your marketing and strategy needs.
Review and advisory of pre-launch business overview
I enjoyed working with Mark and really appreciate his marketing expertise. He absorbed and completely understood my job. I was extremely pleased.
Brand Strategy - Competitor Meesaging Landscape.
Mark is a consumamate marketer. He was able to digest our information, analyze our key competitors and market dynamics as well as competitive marketing approaches.
If You've Made It This Far… Let's Talk.
You're still here because something resonated, What was it?
You have nothing to lose except bad marketing strategies that aren't getting results because I won't take your money if I don't believe in your product.

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