Over the years I have written or edited nearly 100 case studies. I believe cases studies are probably the most valuable pieces of collateral you can have. They can be highly leveraged on your website, in social channels, in the field, and at trade shows and events. Plus they are SEO rich with keywords supporting both product and vertical positioning. Not every collateral piece lives up to this test. But don’t embark on developing case studies, without a master plan. Otherwise you’ll end up with loads of case studies that are essentially the same. Learn more about effective case study development