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Category Archive for: ‘Marketing Strategy’
Act NOW, LinkedIn landgrab wont last!

I’m talking about Showcase pages. In April 2014 LinkedIn abandoned Product pages on business accounts, in favor of Showcase pages. All the hard work you put into creating Product pages has been deleted without a trace! As for the new Showcase pages, they didn’t think it through…or maybe they did! Creating a (deliberate or accidental) scarcity …

Do you have a Case Study Strategy?

Many companies botch case studies and completely under estimate their value. Case studies are the most valuable content you can develop. Learn how to do it right. What is so great about cases studies is they can be highly leveraged on your website, in social channels, in the field, and at trade shows and events. …