Archives

Category Archive for: ‘Lead Conversion’
Don’t let Sales write toxic sales letters!

Are your sales letters alienating prospects? From time to time, I receive follow-up sales letters or voice mails, that really make me cringe. Last week, it was a threatening voice mail. “This is the LAST TIME I am going to try to reach out to you…” Today I received another toxic email example, see below. Are …

Is your website a leaky bucket?

Too often, companies spend thousands of dollars driving traffic to their website, only to lose those prospects, by failing to convert them to leads. There are many reasons for poor conversions: bad navigation, an unclear message, poor lead management tools, lackluster CTAs, not testing your offer, ignoring your analytics and more. In the rush to …