Marketing Assessment Questions

We evaluate 70+ indices for your FREE digital marketing assessment

 

Brand Identity

  • Consistency of brand identity
  • General site condition (Web 2.0/3.0)
  • Unique graphics or icons
  • Distinctiveness of brand
  • Overall brand message
  • Consistent message on social
  • Social sharing on website

Value Proposition

  • Is customer properly identified
  • What problem is being solved
  • How do you solve it differently
  • How does the customer benefit
  • Clear concise elevator pitch
  • Who are you, who is the team
  • Customer-centric voice

Product / Solution

  • Clarity and completeness
  • Complete ecosystem defined
  • Vertical positioning
  • Competitive positioning
  • Portfolio, Content, Proof points
  • Accessibility and usability

Industry Relevance

  • Industry related articles
  • Press and PR coverage
  • Thought leadership WPs
  • External references to you
  • Accessibility and usability

Website Relevance

  • Website traffic and rank
  • SEO and Search rank
  • Quantity of inbound links
  • Quantity of Outbound links

Mobile Readiness

  • Responsive design
  • Mobile usability
  • Mobile optimized

Web Infrastructure

  • Type of hosting account
  • Marketing automation
  • Advanced web 2.0/3.0 tools
  • Website security (SSL Cert)
  • Google or other analytics
  • WordPress or Custom html
  • Askimet or Form Captcha

Website Integrity

  • Broken links
  • Website load speed
  • Javascript errors
  • Need to download players
  • Typographic errors
  • Exposed email addresses

Social Footprint

  • LinkedIn Profile
  • LinkedIn Updates
  • LinkedIn Followers
  • Linkedin Management Team
  • Twitter followers
  • Twitter activity level
  • Facebook followers
  • Facebook activity level

Blogging Power

  • How many blogs per month
  • Ease of Use / Navigation
  • Social enablement of blog
  • Social interaction on blog

Lead Generation

  • Evidence of email campaigns
  • PPC activity, Ad quality, budget
  • Cool Web 2.0/3.0 techniques
  • Website offers with clear CTA
  • Prominent contact phone #
  • Contact us forms
  • Referral programs

Partner Leverage

  • Resources for channels
  • Easy access to partners
  • Big name partners
  • Reseller program

Support Framework

  • Support portal / knowledge base
  • Support hotline ease of access
  • Customer satisfaction survey
  • Instant chat or 24 hr access

Social Proof

  • Testimonial soundbites
  • Written case studies
  • Customer logos / profiles
  • Video testimonials

Accolades and Trust

  • # Awards and recency
  • Credibility of awards
  • Relevant trust seals
  • Secure payment system

General Reputation

  • Employer rep, negative comments
  • Job postings, why work for you
  • External references to company

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